Have you ever struggled to turn your online traffic into a solid lead or inbound phone call?
I bet you have. And it isn’t your fault. I literally tested 5,000 variations of landing pages to find the one that works.
This was a huge challenge because I didn’t want to test “how many” leads the page generated, but rather “how much revenue” each page produced.
So we tracked and tagged every user into a CRM and measured the results.
5,000 variations later we have 3 templates that outperform all others by a huge margin.
Below is an outline of one of them:
We typically see a 700% increase in the number of leads from this landing page than from a typical attorney website.
That’s why my team has created a bunch of these templates ready to deploy.
Can you guess what should be on that page?
I’ll give you a second.
Yep, you need to let them know that you will solve their problem.
The landing page itself should only focus on one problem.
IMPORTANT:Even though this is a high converting landing page, 80-90% of the visitors will still say “no” to your offer to help them. You need to use a very specific piece of content to get them back. More on that in a minute.
We’ve done it for several attorneys, especially in California.
Step 9: Raising Your Fees
You may, or may not, hate the idea of raising your fees. However, the most successful lawyers know that it is in their client’s best interest to do so.
Firstly, by using the financing trick I explained in the previous step, you can still be incredibly affordable when you raise your fees. You’ll most probably still get more clients than your cheaper competition.
I’ve seen it happen many times.
Secondly, the movies have done all the hard work for you.
Everybody knows that the best attorneys are the ones who charge more. And by offering them an affordable way of obtaining your services, you’ll see your closing ratio increase.
A.k.a. more clients for you, at higher fees.
Thirdly, it is in your client’s best interest.
You will be able to provide the best possible service, because you’ll have the resources needed to do it.
By charging rock bottom prices, you cannot afford to spend a whole lot of time on your client’s case.
If something happens that requires special attention, you’ll struggle to cope if you’re charging low fees.
Step 10: Putting this into action so that you can rapidly grow your law firm
There is a lot of information in this article. So I congratulate you for having the commitment to read through all of it.
You obviously care about growing your law firm.
Being in California puts you in a great spot to do that.
And now you are faced with 2 options.
Option #1: Ignore what you’ve read and continue along your way.
Many attorneys will choose this option and that’s totally okay.
And if you want to be part of a group that is just ‘okay’, that’s up to you.
Yet, if you want to be part of another group of attorneys who control their income and decide how big their firm grows, then you probably should go with option #2.
Get my team to implement this entire strategy for you.