Tanstafl is true 99.9999% of the time — but when you prove that theory wrong, people love you for it.
This free pen giveaway is another great green strategy:
Visual similes aren’t always pretty… or are they? This plumber demographic t-shirt would be a great giveaway.
If your target consumer enjoys quality beer (no twist-off cap), this free giveaway will blow them away:
If your target consumer is a chauvinist dingleberry with the IQ and humor of a sexist cucumber, this could be a great giveaway.
[mks_icon icon=”fa-lightbulb-o” color=”#dd9933″ type=”fa”] The Sticker Bomb
This is the guerrilla marketer’s go-to for a reason. It’s cheap, and when it’s done intelligently, it’s highly effective.
The gist of the sticker bomb is this.
Plant stickers everywhere your customers go. Where do they eat, work, play, sleep, relieve their bladder, etc.
By the time you’re done, your marketing territory should look like it got terrorized by a sticker bomb. Because the more your customer sees your stickers, the more prime real estate of the mind you’ll take.
Lay’s did a pretty good job with this sticker bomb campaign.
This is a fresh approach to the usual fruit sticker that only gets noticed as an afterthought (Yum that apple was good. Wait…).
The verdict is still out on whether urinal ads work or not, but if any of them would work, it would be this one:
The number one rule for sticker bombing is this.
It HAS to be creative, if not disarmingly clever. This is a solid example:
[mks_icon icon=”fa-lightbulb-o” color=”#dd9933″ type=”fa”] Hand Written Letters
Snail mail hasn’t completely lost it’s charm. Even to the digital-everything millennial, the handwritten letter holds a special place of endearment.
Letters are also essential to the guerrilla marketer because guerrilla marketing relies on the element of surprise.
And what’s more shocking than a hand-written letter from the pizza shop down the street?
Businesses just don’t do personal well. And that means more for you.
Can you imagine getting this in the mail? Would you throw it out immediately like the rest of the direct mail ads you get?
Or what about these?
This ad isn’t handwritten, but it’s personal and even heart-warming to the lover of hops:
Smack a handwritten note on that gift and I guarantee you’ll win the hearts and minds of the people on the receiving end.
Now that you’re armed for guerrilla marketing success, get out there and start a bootstrapped revolution!
Your business will thank you for it.
Did I miss anything? If you have a guerrilla marketing idea we didn’t cover, share it in the comments!