Social media is a powerful if oft-misunderstood marketing tool. One of the most popular social media tools is Google Plus. It has millions of users that you can connect with to establish a loyal following for your business. What are some ways that you can win big by using this service?
Get Your Social Posts Indexed Quickly
Did you know that your social media posts are indexed on Google? When you use Google’s social media platform, your posts will be indexed within hours or even minutes. This can help people find your social media content even if they haven’t found you on Google Plus or use social media. Getting your posts indexed also gives you more links pointing toward your website. These links will hopefully boost your search rankings for specific keywords that you are targeting.
Post Links to Articles on Your Website or Blog
If you are a writer, you can post links to articles that you have written on your own blog or elsewhere on the web. If you are an affiliate marketer, you can post links to content promoting the articles that promote your products. Popular content can then be shared by other Google Plus users and possibly posted to other social media networks. By posting a single link, your content may be seen by millions and boost your reputation.
Form Groups and Cooperate With Others for Mutual Benefit
Let’s say that you are the owner of a fledgling company. Instead of trying to market your business on your own, it may be worthwhile to find other small business owners to network with. As part of a team, everyone can take turns promoting and providing a spotlight for each group member’s products. By offering good product recommendations to your readers or followers, you add value to their time spent online. Even if it doesn’t directly put money in your own pocket, your followers will learn to trust your judgment. Over time, this will make you a leader in your field and lead to sales that might not otherwise have been made.
Increase Your Return on Investment
The best part about marketing on Google Plus is that it is free. You don’t have to spend a single dollar to post content or communicate with your customers. As a small business owner, you may not have the money to spend on radio or television advertisements. However, you can drive sales simply by posting a thoughtful article online and having others share it for you. You will find that word-of-mouth advertising is generally the best for driving sales and creating a loyal customer base. Even better, you can measure engagement and other statistics through Google Analytics to see what is working and what isn’t when marketing online.
For those looking to market in a cost-effective manner, Google Plus is a tool that should not be ignored. Quick indexing of posts, easy networking and the ability to measure engagement are all reasons why you need to use this tool. Your company can increase its brand exposure and talk directly with customers without needing to break the bank.