When you have nothing but an empty editorial calendar and blank blog page staring back at you, it’s easy to feel overwhelmed and unsure of where to start. But filling your blog isn’t as hard as it sounds.
In fact, it’s actually pretty easy.
Here are a few reasons why you will find that coming up with ideas for your blog is much easier than you ever thought.
1. You Already Know The In’s and Out’s of Your Business and Industry
You don’t need to be particularly creative or savvy at marketing to come up with ideas for your business’s blog.
Whether you know it or not, you are already filled with great ideas just by being so connected and engaged with your business and industry.
Your knowledge and expertise have prepared you to deliver dozens of ideas. You just need to know how to extract those ideas, and that starts by writing down basic keywords and topics about your business and industry.
The keywords should be the primary sections or departments that relate to your business and industry.
So if you were the owner of an online store that sold coffee beans, you would start by writing down the major pillars of you business which would include:
Foods That Go With Coffee
These baseline topics will serve as the root of your inspiration throughout your blogging strategy.
BONUS TIP: Use these key phrases as the categories on your blog.
2. You Know How to Ask Simple Questions
Now that you have a list of topics, all you need to do is ask questions about each topic. Use basic question leads to guide you.
The owner of the eCommerce coffee store might ask the following questions about the topic “coffee beans.”
Who grows coffee beans? Who uses coffee beans?
What are coffee beans? What does it take to grow coffee beans?
Where do coffee beans come from? Where are they grown?
When is a good time to get coffee beans? When are they harvested?
Why are coffee beans so desirable? Why did people start using coffee beans to make drinks?
How did we discover coffee beans? How can we use coffee beans?
Once you have a series of questions about your topic, simply turn them into blog posts ideas.
Who — “An Insiders Look at the Dedicated People That Grow Coffee In the World’s Hottest Climates”
What — “Coffee Beans: How They Go From a Seed to Filling Your Cup”
Where — “The World’s Best Regions for Growing Coffee Beans”
When — “The 4 Times a Year You Can Find the Best Coffee”
Why — “A Brief History of How Coffee Became the Country’s Favorite Beverage”
How — “3 Unusual Ways That Coffee Beans and Grounds Are Used Today”
By asking yourself basic questions about pieces of your business, you will easily be able to develop dozens of ideas.
3. You Can Turn Easily Turn One Topic Into Seven Ideas
You can use another simple strategy to turn your list of keywords into topics by adding in interesting hooks.
Take a topic then try to fit into each of the following. Here are a few ways “coffee” can be used within each hook.
Educational Hook: Teach the reader something about the topic. (“How to Make the Perfect Cup of Coffee”)
Topical Hook: Connect the topic to something in the news or related to pop culture or a current trend. (“7 of Televisions’s Best Coffee Shops”)
Fresh Spin Hook: Connect the topic to something unrelated. (“8 of the Best Coffee Flavored Beers”)
Self Interest Hook: Connect the topic directly to the reader. (“You Might Be Addicted to Coffee If You Do These 12 Things”)
True Story Hook: Tell a story that relates to the topic. (“The Moment I Realized I Wanted to Start a Coffee Business”)
Curation Hook: Curate a group of resources related to the topic. (“15 of the World’s Most Interesting Coffee Flavors”)
Fact Hooks: Share interesting facts related to the topic. (“10 Stats About Coffee That Will Blow Your Mind”)
Use these hooks any time you need to get your mind moving in the direction of interesting ideas.
4. You Can Always Dig a Little Deeper
By now you have the skills to create a long list of blog post ideas.
But what happens when you run through that list?
It’s simple too. Just dig a little deeper.
Look at your past posts and see how you can take one element or point of a post and elaborate on that point to create a new blog topic.
For example, the post “How The Best Coffee Producers In World Grow Their Coffee Beans” may have mentioned eight different coffee been producers and touched briefly on what makes those producers so special.
That post can easily be turned into eight other posts by creating a series that takes an in-depth look at each of the mentioned producers.
BONUS TIP: When you take one blog post and begin to break it into other posts that go into more detail, add internal links that connect the posts to each other.
5. Your Clients Ask Questions Everyday
Unless you are in an industry where your clients need no explanation about what you do, this will be the easiest easy to come up with ideas for your blog posts.
Any business with a blog should create a bank where they add every question that comes through email, comments, or social mentions. It should also include questions that are frequently asked in your store or to you sales team.
Anytime you can’t think of a new blog post idea, simply refer to this list and write a post that answers the question.
Our coffee team might have posts like:
What’s the difference between light roast and medium roast?
What do you recommend for decaf coffee?
What’s the bean way to grind my beans?
This tactic can also help increase sales as you can use your content to answer questions that customers have as they go through the purchasing process.
6. You Can Go Behind the Scenes
Customers love to see the personal side of a business. So if you are struggling for blog post ideas, consider using a post to share an inside look at your business.
Show a Process from Start to Finish
Interview or Feature an Employee
Share the Products or Tools You Use to Run Your Business
Highlight a Company Picnic or Event
BONUS TIP: Take it one step further and make a video to accompany your blog post. You don’t have to be super fancy and equipped with high-end editing tools and software. Even a phone can capture an insider look your audience will appreciate.
Starting a blog is intimidating, and beginning to fill an editorial calendar might seem like a task too big to tackle.
But once you start digging in, you will find that coming up with ideas is far easier than you ever could have imagined.