The 8 Most Marvelously Potent Digital Advertising Superpowers (A Simple Visual Breakdown)
Learning digital advertising is kind of like trying to be a superhero.
I tried that when I was 7.
I decided I’d have biceps like Juggernaut, supergenius dagger-wit like Iron Man, and of course I’d be really, really good at word-vomiting nonchalantly cheeky comments at my freak of nature buds while I shredded bad guys into itsby bitsy R-rated pieces with my Wolverine knuckleblades.
Yep, I had it all figured out.
But there was a flaw…
I wasn’t a mutant! For all the Peter Pan fairy believing I could muster, I got nothing, not even a bent spoon.
Fast forward a decade, and there I am, floating on the USS Chung-Hoon (out of all the destroyers the Marine Corps had to choose from, they stuffed me in that goofy little sardine can…), poring over a digital marketing ebook.
I threw myself into it with the naive zeal only a 17 year old can possess.
Turns out you have to be a beast to teach yourself this stuff.
If you have a non-mutated brain like me, you may feel a bit overwhelmed by digital marketing.
Thankfully, it’s actually really easy.
I’m going to give you the detailed but simple guide I wish I’d had when I was first trying to figure this stuff out.
Let’s start by breaking down the 8 most effective types of digital advertising.
The 8 Most Marvelously Potent Digital Advertising Superpowers
[mks_icon icon=”fa-check-circle-o” color=”#81d742″ type=”fa”] Monolith Google Search Ads*
This is how it works.
I’m looking for a new iPhone, and I’m a penny-pinching tightwad, so I google “refurbished iphone 5”.
Here’s what pops up:
Google subtly marks each section with “ad” or “Sponsored”, in the upper right, upper left, and lower right.
These ads are PPC ads that people are paying Google for — every time you click on one of these ads, somebody loses money, and it’s sure as heck not Google.
I’m most interested in the Groupon ad, because I like Groupon deals, and $199 seems like a reasonable price, so I’ll click that.
Which brings me to Groupon’s deal page:
And that’s that.
Now I can either take them up on that deal, or continue to shop around.
If I buy, Groupon paid Google what, 10 cents? Sure, lots of people are going to click before they get a sale, but they’ve done the math — there’s no way they’re not making money of of the deal when it’s all said and done.
So this is how your Google Adwords works, step by step:
Google search query [mks_icon icon=”fa-arrow-right” color=”#81d742″ type=”fa”] Google Sponsored Ads [mks_icon icon=”fa-arrow-right” color=”#81d742″ type=”fa”] Your Landing Page
I’ll show you exactly how to create these Google ads, step by step in the next section.
Shares of Google Monday closed down $3.66, or 0.7%, to $497.06. That means shares of the search giant are down 6.3% just in 2015 already, pushing it down 19.1% from its 52-week high. Yes, that means “The GOOG” is nearly in a bear market.
[mks_icon icon=”fa-check-circle-o” color=”#81d742″ type=”fa”] Fantastic Four Forms of Facebook Ads
Let’s take a peak at one of my favorite internet-creeper tactics, Facebook Exchange.
Here’s how it works:
Pretty straightforward right?
Cookie collection and other inspired invasions of privacy [mks_icon icon=”fa-arrow-right” color=”#81d742″ type=”fa”] Facebook [mks_icon icon=”fa-arrow-right” color=”#81d742″ type=”fa”] Your Target Users
We’ll cover all of those Facebook marketing bases in a second — I just want to make sure you’re tracking on the behind the scenes, digital black ops. It may be somewhat ethics-bending, but it certainly works.
[mks_icon icon=”fa-check-circle-o” color=”#81d742″ type=”fa”] The Mystique of the Reputation Replicating Twitter Promotions
Instead of reinventing the wheel, I’m going to take you straight to the horse’s mouth, whilst vowing to never beat the dead horse of a cutesy cliches again.
Here’s how Twitter says it works:
How do Promoted Tweets work?
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To create a Promoted Tweet, start by writing a compelling piece of content, such as the announcement of an upcoming product release, a sale or an event you’re hosting. Include an image or video to drive higher engagement.
Once you create your Promoted Tweet, use our targeting options to connect with the right audience.
After you launch your Tweet Engagements campaign, your Promoted Tweet will appear in the home timeline of the users you’ve targeted.
From the user’s end, it looks something like this.
I log onto Twitter for the first time in ages (I’ve been a lazy butt about my Twitter marketing lately).
Lo and behold, my timeline is…
But the other two platforms have promoted content — check it out:
So from the user’s perspective:
Log into Twitter [mks_icon icon=”fa-arrow-right” color=”#81d742″ type=”fa”] See targeted promotions
I have a VERY limited amount of experience with Vine ads, but I wanted to include it here because it’s become one of the most seductively intoxicating forms of native advertisement platforms in the industry.
This Vine ad example from HP should get your creative juices flowing:
[mks_icon icon=”fa-check-circle-o” color=”#81d742″ type=”fa”] Bansheeclops: Video Marketing
Creating sales videos takes time, patience and earmuffs (for those pesky, parrot-mime-copycat kids who get a kick out of cussing like daddy in front of the pastor) — but it’s worth it.
And if you do it the smart way, you can create a promo video like this in 20 to 30 minutes:
I made that one, and I’m about as amateur as it gets when it comes to coding and stuff like that (I don’t even know what the pros do to make marketing videos).
I’ll show you how to make videos like that one and the one below in the second part of this article; videos that’ll take anywhere from 5 minutes to an hour, depending on how good you get at it.
Here’s how sales videos work.
I google “kansas city social media marketing”, click on the most attractive url, and land on this page:
What’s the first thing I do?
I watch the video.
And it was pretty darn creative if I do say so myself.
Of course marketing videos can be used in all sorts of ways, but there seems to be something almost magical about including them your landing page.
I think these numbers* may have something to do with it: