Use The Google Shock: How To Shake Google Into Noticing Your Business
There I was with my beautiful website. I was getting 4 leads per week and my income was skyrocketing. After all, every client was worth about $3,000 and I was living the high life.
Then suddenly: BOOM!
Google blows up my rankings and my website falls down 20-30 spots below the first page. My sales dropped from $15k down to just $3k.
I was barely getting any traffic. I had to start calling existing customers to get more business from them, or I wouldn’t have made all my bills.
Fast forward 34 days, and my website was back on top. In fact, I started dominating Google. Over 60 pages on my website starting ranking for all sorts of keywords. I was even featured at the top for 4 of the most sought after keywords in my industry.
Other businesses were paying $20 per click, and I was getting dozens of those clicks per day for free. I was effectively bypassing over $500 per day in ad spend.
After Google slapped the hell out of me I made a BIG comeback. I slapped Google back.
Have a look at this screen shot and see what happened to my traffic over that time period:
And after April it continued to rise. Month after month.
I know what you are thinking… “That’s 2013, who cares?”
And that is a fair statement. Things on the internet change every single week. Showing something from more than a year ago doesn’t prove anything. And I have to confess, I don’t have that website anymore. My web design business was absorbed by Big Mouth Marketing.
But, I thought I would run a little test.
Starting in June 2014 I performed the same strategy as I did back in April 2013. Actually, it was exactly the same. The same content, the same schedule, the same person. The only thing that was different was the website.
Let’s have a look at what happened to our traffic:
It was insane. During this period we got 20 new customers. That might not sound like much, but in our industry that’s over $200,000 of revenue over a 6 month period. All I did was spend 30 minutes per day implementing this stupidly simple strategy.
And the best part is… this strategy will ALWAYS be loved by Google and I will prove it. It has been working since 2004 and it will never stop.
Do this one thing and Google will send you all the traffic your industry can throw at you.
I just want to be super clear about something: This is NOT SEO. It has nothing to do with optimizing keywords, or building links. People who try and manipulate Google will eventually lose.
This has to do with building connections to Google, and Bing for that matter.
Think of Google as a tap. It is a tap with a never-ending flow of water (a.k.a. traffic).
Think of your website as a funnel. It catches the water from the Google tap and filters it through. The water coming out the other end of the funnel will be your inquiries, leads, sales, or whatever.
Each page on your website is a tiny little funnel. The more funnels (pages) you have, the more water you can capture. The more water you capture, the more customers you get.
That’s why big news websites and blogs get so much traffic. They have tens of thousands of pages. But you don’t need millions of visitors like they do. You just need a few thousand. Which means you only need a hundred pages or so on your website.
And that’s what I did to my websites. I added tons of new funnels to catch the water in the form of articles. Each and every article, including the one you are reading now, acts like a tiny little funnel capturing customers.
Before you click off this article thinking, “I don’t want to write articles”.
I am going to show you how you can do this without lifting a finger.
Because I know that you don’t have the time nor the patience to figure all this out.
The reason why this works is simple. Google serves content to people. And that’s it. Effectively, Google search engine does NOTHING else. People search for information and Google gives it to them.
So by plastering your website with relevant, high quality, fresh, and unique content, 4-10 times per week, you will be noticed.
Google will start to rank your website for incredible difficult keywords. Just have a look at this little chart:
This study looked at over 7,000 businesses and the relationship between the number of articles and the number of leads that business got.
Notice I said leads. Not traffic. Traffic is useless if it doesn’t give you more business.
But it isn’t just the number of blog posts you have on your website, it is also the frequency with which you post them.
Businesses who write more than 15 blog posts per month get 12 times the amount of traffic than those who don’t blog at all.
And it is all because Google LOVES content. And she always will.
We have actually found that by adding 17 unique articles per month to your website, you’d be dominating your competition.
The sad fact is that very few local business actually blog at all. But this opens up an opportunity for you. An opportunity to sail past your competition.
Just imagine having 100 articles spitting out a constant stream of inbound leads and your competition is scratching their heads, wishing they were able to do the same.
So how do you implement this strategy?
It is actually pretty simple. Just follow these steps and you are golden.
Hire a blogger. A good place to go might be jobs.problogger.net.
Post an opening and start screening candidates. You might want to hire 4-5 in order to keep up the continuous stream of content.
Work with your new bloggers to come up with 50-150 titles suited to your industry.
Assign a manager to oversee and authorize their work.
Post the articles 4 times per week (17 per month).
Find images – for that you may need a subscription to Big Stock or Fotolia.
Rinse and repeat.
Just a quick note. Some of your guest bloggers are going to quit after a while so you need to continue recruiting.